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Thursday, October 22, 2009

Something about "Paid Surveys"

Paid Surveys have been one of the most popular and proven ways to earn some extra cash. Many people around the world are involved in these programs and I too have been using them for quite a while now.

I'm sure you have heard of such programs and probably some of you might already be involved in those programs. For those of you who have not yet come across the term Paid Surveys, I'll give you a brief introduction of the system and how it works.


Multinational businesses are very much concerned about their target market and customer satisfaction. They need to know what their clientele expects from them and at the same time, fulfill their demands and satisfy them. Every year these global marketing giants spend millions of dollars to find out what their customers really need and how to cater those demands. Knowing these is highly important to them when it comes to embarking on new business ventures and improving the quality of their own products.

In order to find out what their customers think about them, they carry out surveys and other means of gathering information. Surveys are not something new to the world and I hope you have at least taken part in some of them in your life. So likewise, online surveys are also similar to them and as with any other normal survey, all you have to do is take part in them and give your true opinion.

These companies are looking for people like you and me to participate in their surveys. They are looking for public opinion and yes, they are willing to spend millions of dollars for that!


You might think why they are so bounty... well, that's where it gets great! These businesses need your opinion about their products and that enables them to make changes, improvements, alterations and in some cases, get rid of their not so popular products. So in order to get these valuable information, they require us to provide them with our genuine idea about them. Remember, here, we represent their customers and customers are their best asset when it comes to a business establishment. So the bottom line is we provide them with accurate and reliable information on the topic they want to know and they give us a small reward for giving them that little bit of information. Think of it as a win-win situation where both parties are satisfied after the deal.


Now that you have some idea about what these paid surveys are, I'll give you some explanations about how they operate. There are hundreds of market research companies out there and they are the ones who conduct those surveys on behalf of a client (let's say like, Nike, Coca Cola for instance). These marketing research companies have an online representation which allows them to carry out internet-based surveys. i.e they have their own website. So you have to go and register in their websites in order to participate in their surveys. But there are some catches about this too. For example, you might have to pay an initial membership fee and you also have to provide them with your personal information too. Giving them your personal information allows them to pick the most ideal set of participants for a particular survey (So there is a good reason behind it).

There is a great deal of tips I need to share with you in this matter but I don't feel like including them all in this post because then this would be a very long article. So for now, I'm ending this short introduction on paid surveys but I'll be revealing other useful information about them in future. So keep coming back...

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